Date Posted:
11 | 09 | 09

This Is The Manifesto

One person can change a radio station.
One radio station can change a market.
One market can change the face of commercial radio.

You are that person. And, frankly, why shouldn't you be? You should be - because the majority of what poses as programming on commercial radio in the United States today is pathetic. And you know it. And so do I.

We can do better than that. In fact, we are better than that.

We are better than liner cards.
Better than voicetracked weekends.
Better than beamed in morning shows.
Better than 13 songs an hour.
Better than a five minute stopset followed by a song so boring the station might as well have played eight straight minutes of spots instead.

"One person can change a radio station.
One radio station can change a market.
One market can change the face of commercial radio."

In fact, we are better than a playlist littered with passionless safe recurrents and painfully burnt gold. Period.

We're better than that.
We can do better than that.

Better than generic imaging copy.
Better than sweepers overloaded with bombastic SFX.
Better than bullshit slogans no one believes.
Better than a 250 song library in a gold format.

We are better than that. We will remind colleagues that they are better than that. We will because we care.

Because we love radio.

Colophon:

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Think About It:

  • Jock In The Box:   The on-air signal of a radio station is only a piece of the puzzle. Rather than waiting for people to come to us, we need to do a much better job of going to them.

  • HD For AT:   What happens when listeners stop listening to the main FM station in favor of the HD streams? Any listener on an HD stream is a listener NOT listening to the FM station.

  • Execute The Executioner:   Taking an idea that worked in Vancouver B.C. and executing it as cheaply as possible in Chicago isn't how you entertain listeners in New York City. Don't kill the format. Execute the executioner.

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