Date Posted:
11 | 09 | 09

This Is The Manifesto

One person can change a radio station.
One radio station can change a market.
One market can change the face of commercial radio.

You are that person. And, frankly, why shouldn't you be? You should be - because the majority of what poses as programming on commercial radio in the United States today is pathetic. And you know it. And so do I.

We can do better than that. In fact, we are better than that.

We are better than liner cards.
Better than voicetracked weekends.
Better than beamed in morning shows.
Better than 13 songs an hour.
Better than a five minute stopset followed by a song so boring the station might as well have played eight straight minutes of spots instead.

"One person can change a radio station.
One radio station can change a market.
One market can change the face of commercial radio."

In fact, we are better than a playlist littered with passionless safe recurrents and painfully burnt gold. Period.

We're better than that.
We can do better than that.

Better than generic imaging copy.
Better than sweepers overloaded with bombastic SFX.
Better than bullshit slogans no one believes.
Better than a 250 song library in a gold format.

We are better than that. We will remind colleagues that they are better than that. We will because we care.

Because we love radio.

Colophon:

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Think About It:

  • What It Takes:   I'm tired of hearing people complain about how hard it is to find a job in radio, and that these jobs don't pay. Flame me all you want, but think about it first: With no college degree and no ambition - what the heck did you expect?

  • Know Your Core:   Countless heritage CHR's are gone today because they were either stupid, stubborn, or both. Good riddance to bad rubbish I say. CHR is not a 25-54 format anymore. You play that game and a more focussed station will win.

  • Dear Mel Karmazin:   Your people aren't losers, but too many of your stations are. In my book, that makes you a loser too because it takes one to ruin one.

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