Date Posted:
11 | 09 | 09

This Is The Manifesto

One person can change a radio station.
One radio station can change a market.
One market can change the face of commercial radio.

You are that person. And, frankly, why shouldn't you be? You should be - because the majority of what poses as programming on commercial radio in the United States today is pathetic. And you know it. And so do I.

We can do better than that. In fact, we are better than that.

We are better than liner cards.
Better than voicetracked weekends.
Better than beamed in morning shows.
Better than 13 songs an hour.
Better than a five minute stopset followed by a song so boring the station might as well have played eight straight minutes of spots instead.

"One person can change a radio station.
One radio station can change a market.
One market can change the face of commercial radio."

In fact, we are better than a playlist littered with passionless safe recurrents and painfully burnt gold. Period.

We're better than that.
We can do better than that.

Better than generic imaging copy.
Better than sweepers overloaded with bombastic SFX.
Better than bullshit slogans no one believes.
Better than a 250 song library in a gold format.

We are better than that. We will remind colleagues that they are better than that. We will because we care.

Because we love radio.

Colophon:

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Think About It:

  • A Sense Of Perspective:   We know that Seattle is not Miami is not Albany is not Ames Iawa. We mock those who treat them as if they're the same with the same ideas and the same programming. And then, at the end of the day, we leave our radio stations & forget that what we have learned applies to real life.

  • Indecency, And The Dance:   The real issue here is a weakened FCC. We have no standards to go by, and no reasonable expectation of repercussions for when we go over the line.

  • Radio As A Music Delivery System:   Music is a form of entertainment... but if music is the only way you know to put entertainment on the radio, do us all a favor and be gone.

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