Date Posted:
05 | 05 | 06

Exited

Am I the only one who finds the word "Exited" offensive? We're seeing it again and again in industry trades. Staffers have "exited" Susquehanna radio stations as Cumulus takes over ownership.

No. They haven't exited.

"What exactly was Cumulus paying for? Were they purchasing Susquehanna's signals, or Susquehanna's stations? They're not one in the same."

The proper term is "fired." It's easy to remember because it starts with an F, just like another word which accurately describes the situation.

These people have no more exited their radio stations than a shot down airplane exited the sky. Their lives have been disrupted because the bean counters don't understand the value of what was bought.

What exactly was Cumulus paying for? Were they purchasing Susquehanna's signals, or Susquehanna's stations? They're not one in the same.

Susquehanna's radio stations are the result of the hard work, talent and creativity of Susquehanna's people. Dismantling the stations Cumulus paid so much for makes no sense to me.

Colophon:

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Think About It:

  • Why Corporate Radio Needs To Change:   The need for human interaction will never go away. Thus, the need for personality based entertainment will never go away. Never.

  • Doug And The DJ:   His name is Doug. He's tall, dark and handsome, with bold eyes, a muscular frame and a curious grin. And he'd bumped into this particular redhead once before. They'd had a nice chat - about his new car I believe. Hoping to strike up another conversation, he leans in and asks...

  • The Big If:   Competition from outside sources will only lead to better radio *IF* broadcasters adapt by making their stations better. That's one hell of a big if.

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