Date Posted:
05 | 05 | 06

Exited

Am I the only one who finds the word "Exited" offensive? We're seeing it again and again in industry trades. Staffers have "exited" Susquehanna radio stations as Cumulus takes over ownership.

No. They haven't exited.

"What exactly was Cumulus paying for? Were they purchasing Susquehanna's signals, or Susquehanna's stations? They're not one in the same."

The proper term is "fired." It's easy to remember because it starts with an F, just like another word which accurately describes the situation.

These people have no more exited their radio stations than a shot down airplane exited the sky. Their lives have been disrupted because the bean counters don't understand the value of what was bought.

What exactly was Cumulus paying for? Were they purchasing Susquehanna's signals, or Susquehanna's stations? They're not one in the same.

Susquehanna's radio stations are the result of the hard work, talent and creativity of Susquehanna's people. Dismantling the stations Cumulus paid so much for makes no sense to me.

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Think About It:

  • Bottoms Up!:   I'm not saying the Japanese are better. I'm saying a system of top-down management is worse. And that is exactly what deregulation brought to radio.

  • The Downfall Of Radio Is The Downfall Of Man:   Eventually, radio will either be wiped out by the internet or it will merge into it. The determining factor will be the strength of each individual radio station's content at the point in time when AM and FM radio listenership truly collapses.

  • Build It And They Will... still have other options:   It isn't good enough to sign on a new station, even if it has a new exciting format (which, by the way, isn't happening). Content is king, but since people can get music anywhere, radio needs its content to be about a lot more than just playing the hits.

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