Date Posted:
05 | 05 | 06

Exited

Am I the only one who finds the word "Exited" offensive? We're seeing it again and again in industry trades. Staffers have "exited" Susquehanna radio stations as Cumulus takes over ownership.

No. They haven't exited.

"What exactly was Cumulus paying for? Were they purchasing Susquehanna's signals, or Susquehanna's stations? They're not one and the same."

The proper term is "fired." It's easy to remember because it starts with an F, just like another word which accurately describes the situation.

These people have no more exited their radio stations than a shot down airplane exited the sky. Their lives have been disrupted because the bean counters don't understand where a radio station's value comes from.

What exactly was Cumulus paying for? Were they purchasing Susquehanna's signals, or Susquehanna's stations? They're not one and the same.

Susquehanna's radio stations are the result of the hard work, talent and creativity of Susquehanna's people. Dismantling the stations Cumulus paid so much for makes no sense to me.

Colophon:

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Think About It:

  • Is The Big-Voice Promo Dead?:   I know more divorced radio guys writing bad copy for female radio. I recently heard a promo for an iPod giveaway with phrases like 'The 21'st century digital random revolution'. ...WHAT?!?!?

  • Exclusive Content:   How many songs have been sung about radio sweepers? How many movies have been made about jingle packages? How many people have called in to say that a promo helped them get through a sleepless night?

  • I Say NO To HD:   Radio needs to build passion for the medium again! What radio does NOT need is H freaking D.

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