Date Posted:
05 | 05 | 06

Exited

Am I the only one who finds the word "Exited" offensive? We're seeing it again and again in industry trades. Staffers have "exited" Susquehanna radio stations as Cumulus takes over ownership.

No. They haven't exited.

"What exactly was Cumulus paying for? Were they purchasing Susquehanna's signals, or Susquehanna's stations? They're not one and the same."

The proper term is "fired." It's easy to remember because it starts with an F, just like another word which accurately describes the situation.

These people have no more exited their radio stations than a shot down airplane exited the sky. Their lives have been disrupted because the bean counters don't understand where a radio station's value comes from.

What exactly was Cumulus paying for? Were they purchasing Susquehanna's signals, or Susquehanna's stations? They're not one and the same.

Susquehanna's radio stations are the result of the hard work, talent and creativity of Susquehanna's people. Dismantling the stations Cumulus paid so much for makes no sense to me.

Colophon:

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Think About It:

  • Radio Needs:   Every time a radio station allows itself to be nothing more than background music, radio becomes a background medium.

  • I Say NO To HD:   Radio needs to build passion for the medium again! What radio does NOT need is H freaking D.

  • The Real Competition:   The basics that are being taught (when they're taught at all) are ten to twenty years out of date. I suppose this is a truism in business in general, but I'm not writing about Detroit automakers and their decades old slump.

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