Date Posted:
08 | 16 | 05

Bummed Out

A memory from the last station I worked at (in-house anyway).

I was blown out shortly before the station flipped formats. I remember when they finally flipped, because I spotted a noticeable change around town. In a metro area of millions, that's really saying something.

I was in the car with the woman I was dating at the time. As we pulled onto the freeway, I saw something peculiar. A few miles later, I saw it again... and then again. And again!

"Finally, the station was everywhere. Everywhere but on the air, that is..."

In a metro area of millions, suddenly, the station was everywhere.

I don't know who did it... maybe it was the cluster's marketing director, or maybe one of the staffers who'd been blown out...? All I know is that somebody must have taken all of the apparel from the defunct station and dropped it off at a city mission.

Bums everywhere were sporting logo for a station that no longer existed.

Finally, the station was everywhere.
Everywhere but on the air, that is...

Colophon:

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Think About It:

  • I Hear Dead People:   We talk of the importance of local while making our stations sound more and more national. The production is slicker, the rotations tighter, but the sound emerging from the speakers sounds increasingly faceless - or worse - disingenuous.

  • Radio's "Next Big Thing":   In this era of iPods for a hundred bucks, we've still got idiot programmers trying to "own records" - as if radio is still the be all and end all. Hell, they still call them records! GET OVER IT.

  • Michael Powel's Flight Suit:   Can management really suggest they have no idea an air talent is out of control while airing promos talking about how out of control the air talent in question is? Please.

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