ANew Shirt

I bought a new shirt a few weeks ago. Quite a few actually. I guess it'd been a while since I updated my summer wardrobe.

I pulled one of those new shirts out of the closet this morning and put it on after my shower. I didn't realize I hadn't yet worn the shirt until an hour or so had passed.

That's when it started.

Itch itch. Scratch scratch.

At first, I ignored it and went back to work. I've been building a new website for a friend to help him promote his show. He's a midday jock and he wants to take some of his content off the air. He's a jock on a music station, so the idea behind the site is to continue the conversation off the ai...

...hang on...

Itch itch itch.

Where was I? Oh - right - the website. He'll be able to continue a conversation off the air. What better way to turn listeners into fans than to let them into his weird world, right?

Grrrrr... itch scratch tug itch.

Try as I might to ignore it - the itch of this particular shirt's tag was just too much. ("What the F...?") I really want to meet the idiot who decided to hang a tag with pokey edges right behind my neck. Clearly it's some dumbass with no attention to detail. Men only get one fourth the clothing options that women do... and now they're making what few clothing options we do have damn near unwearable!

Itch. Scratch. Fumble fumble. Repeat.

Well that's it. I'd had enough, so I cut that mother off. Tag be gone. BUHH-bye. Instantly, my shirt became a comfortable logo-free zone.

While removing my shirt's tag, I heard a horrendous sweeper on the radio station I was listening to. Noise noise noise with some old guy yelling at me. I couldn't help thinking I'd cut that logo out too if I could.

I doubt I'll buy another one of these shirts.

I wonder how many listeners we drive away by putting an itch in their radio experience. Do we leave them a little worse for the wear?

I'm just askin'...