Date Posted:
06 | 17 | 05

Blowing People Out

I often wonder if large owners realize the expense of firing people.

Hiring people is expensive - thus, FIRING people is expensive. Airfare, hotels, meals, wining and dining, time and energy... not to mention severance for the fired.

I understand when the situation is such that one is fired for doing something so bad that he is no longer welcome anywhere within the company. But come on. Those situations are rare.

More often than not, it's just a change of direction.

"Save money. Keep the most talented people within the company. Keep the most talented people away from competitors. Build good karma."

When I was fired by Infinity, I found myself thinking "how could it be that a company this large doesn't have a position I'd be great for?" My station was changing management, and the new guy wanted me out so he could start over. I got it. But why fire me? Why not offer me a transfer instead? In fact, not only was I not recruited from within... I actually found myself in a position where Infinity stations wouldn't consider me because I was still employed by Infinity (even if only briefly), and they didn't want to eat their own!

Ridiculous.

I'm amazed that greater strides haven't been made towards creating an internal talent pool within Infinity, Clear Channel, or any other large broadcast company.

It'll save money.

It'll keep the most talented people within the company.

It'll keep the most talented people away from competitors.

It'll build good karma.

Colophon:

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Think About It:

  • Research:   If someone turns on the radio and hears their favorite song, life is good. If they turn on the radio and hear that ultra-safe gold again for the billionth time, they're going to be bored. Do we really need research to confirm this? Apparently, we do.

  • One Step Forward:   To borrow a famous phrase, bringing talent together is one small step for broadcasters that could lead to one great step for broadcasting as a whole.

  • Embrace Individuality:   Until owners understand and even embrace that basic truth about radio, radio will be stagnant at best.

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