Date Posted:
05 | 25 | 05

Words Are Not Actions

"I love you" he says to her while opening the door, hoping she won't notice he's late...

...again.

She turns greet him as he removes his keys from the lock, fumbling a bit. She's hoping that maybe, just this once, he'll have remembered to pick up the dry cleaning. And who knows... maybe he'll have noticed that her favorite chocolate shop just happens to be next door to the dry cleaners. God does she have a sweet tooth. After five years of marriage he should know this.

But the only thing in his hands tonight are his keys.

"Yep, I've still got it."

* * * * * * * * *

This is the sort of thing I think of when I hear empty slogans on the radio.

Like the man in the fictitious example above who says he loves his wife yet does nothing to prove it, too many programmers think saying "We're your at work station" makes it so.

* * * * * * * * *

He grinned as he caught her eyes following him down the hall. "I've still got it" he thought, but really she was just checking for lipstick on his collar.

"Yep, I've still got it."

Colophon:

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Think About It:

  • The Big If:   Competition from outside sources will only lead to better radio *IF* broadcasters adapt by making their stations better. That's one hell of a big if.

  • Why Corporate Radio Needs To Change:   The need for human interaction will never go away. Thus, the need for personality based entertainment will never go away. Never.

  • A New Shirt:   I pulled one of those new shirts out of the closet this morning and put it on after my shower. I didn't realize I hadn't yet worn the shirt until an hour or so had passed. That's when it started.

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