Counter-Programming In A Market That's Been Jacked

Has your market been Jacked? Get back to the basics with good old fashioned Counter-Programming - and then some.

While these new "Jack" stations market themselves using the slogan "playing what we want", shape your station's identity by proving you play what listeners always say they want: REQUESTS.

I don't know about your market, but I sure as hell don't hear requests in MY neck of the woods. Sniff sniff...? Yep - that smells like an opportunity to me too.

• Voiceguy: "MIX - Playing what YOU want since 1991."
• BED...
• Air Talent: "Today's Best Variety Mix 1029, hello...?"
• Listener: "Hi, I'm calling to make a request...
  I'm dying to hear _____________"
• Air Talent: "Absolutely! Thanks for the call"
• START THE REQUESTED SONG.

Notes:

Don't start the request till the listener finishes requesting it. End the phone call and start the record. Come on, how can you already be playing a 'request' if the listener hasn't yet requested it? That's cheese.

Be real.
Don't tag it with yet another Mix 102.9. To use a TV analogy, More Simon, less Seacrest.

Be real.
Play it once every two hours, indefinitely.

Yada Yada Yada:

P.S. Any station who uses this - please send an email to "thatguy at thisisthebox dot com" just to say hello. Thanks.

P.P.S. In case you're curious, 1991 is when Mix signed on in Dallas TX. A mostly autopilot sounding Jack FM signed on there a few months ago.

P.P.P.S. The real goal here isn't even counterprogramming... that's just a nice bonus. The real goal is to make the damn station feel alive again... to help rebuild the connection between listener and station.

Seacrest, OUT :)