Flavor Of The Month Could Last A Decade

For the love of god.... this whole "Jack FM" robot radio thing is like a cancer. It's nothing more than a short term fix for a long term problem. Now the talk is of Infinity signing on a Jack in NYC.

Come on Infinity. Have you no long term thinkers?

Launch the station.
Establish the brand.
Evolve it with air talent.
Evolve it with promotions.
Evolve it with freaking CONTENT.

Don't build a format, or an anti-format, or whatever verbal spin keeps the boardroom toes a tappin'.

Build a radio station that captures the hearts and minds of the demo you're basing the station on rather than singing on yet another "iPod on shuffle."

iPod on shuffle my ass. The product is called "iPod Shuffle." It costs a hundred bucks and is roughly the size of a pack of gum. Look it up.

I'll give you credit. You took a chance on Blink. The problem was that you launched the station before everyone in the board room agreed on what the station would actually *BE* - beyond the buzzwords of course. Oh how easy it is to take it to the next level when you choose to define neither *IT* nor *NEXT LEVEL.*

No corporate regional SR VP GM's this time, please.

Pick a demographic.

...play their favorite music, regardless of format.
...hire air talent that speaks to the core of that demographic.
...capture hearts.
...capture minds.
...win.

Do it.

Please?

Pretty please?