Date Posted:
06 | 21 | 04

Devalueing The Industry

Voicetracking devalues the industry.

Serving as a jukebox devalues the industry.

Using lame-ass on air names like Ed Zeppelin and Mary Krismas devalues the industry.

Conducting contests that have no real winners devalues the industry.

Having listeners in Topeka Kansas competing with listeners in Pittsburgh Pennsylvania devalues the industry.

"Playing 12 minutes of commercials every hour devalues our industry. 16 damn near kills it."

Allowing your radio station to lose its local flavor devalues the industry.

Accepting any excuse for why your radio station isn't the most entertaining option on the dial for the demographic you consider to be your core devalues the industry.

Dumbing down on-air content for any reason devalues the industry.

The idea that "it worked in Tampa so it's gotta work here" devalues the industry.

Playing 12 minutes of commercials every hour devalues our industry. 16 damn near kills it.

Colophon:

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Think About It:

  • Radio Needs:   Every time a radio station allows itself to be nothing more than background music, radio becomes a background medium.

  • I Say NO To HD:   Radio needs to build passion for the medium again! What radio does NOT need is H freaking D.

  • The Real Competition:   The basics that are being taught (when they're taught at all) are ten to twenty years out of date. I suppose this is a truism in business in general, but I'm not writing about Detroit automakers and their decades old slump.

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