Date Posted:
06 | 21 | 04

Devalueing The Industry

Voicetracking devalues the industry.

Serving as a jukebox devalues the industry.

Using lame-ass on air names like Ed Zeppelin and Mary Krismas devalues the industry.

Conducting contests that have no real winners devalues the industry.

Having listeners in Topeka Kansas competing with listeners in Pittsburgh Pennsylvania devalues the industry.

"Playing 12 minutes of commercials every hour devalues our industry. 16 damn near kills it."

Allowing your radio station to lose its local flavor devalues the industry.

Accepting any excuse for why your radio station isn't the most entertaining option on the dial for the demographic you consider to be your core devalues the industry.

Dumbing down on-air content for any reason devalues the industry.

The idea that "it worked in Tampa so it's gotta work here" devalues the industry.

Playing 12 minutes of commercials every hour devalues our industry. 16 damn near kills it.

Colophon:

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Think About It:

  • Sadly, The Demise Of CC Would Change Nothing:   Greed and gluttony devastated the basic business model commercial radio was built on, and still, it wasn't enough. How could it ever be enough? The mountain of corporate debt is too high.

  • Go To Our Website:   Your jocks are wasting airtime plugging websites that suck, yet the website is treated as an afterthought. It makes no sense.

  • A Case Of Moral Bankruptcy:   The seeds of Clear Channel's demise were sown years ago. Only the uninformed will blame the current state of the economy.

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