Date Posted:
06 | 21 | 04

Devalueing The Industry

Voicetracking devalues the industry.

Serving as a jukebox devalues the industry.

Using lame-ass on air names like Ed Zeppelin and Mary Krismas devalues the industry.

Conducting contests that have no real winners devalues the industry.

Having listeners in Topeka Kansas competing with listeners in Pittsburgh Pennsylvania devalues the industry.

"Playing 12 minutes of commercials every hour devalues our industry. 16 damn near kills it."

Allowing your radio station to lose its local flavor devalues the industry.

Accepting any excuse for why your radio station isn't the most entertaining option on the dial for the demographic you consider to be your core devalues the industry.

Dumbing down on-air content for any reason devalues the industry.

The idea that "it worked in Tampa so it's gotta work here" devalues the industry.

Playing 12 minutes of commercials every hour devalues our industry. 16 damn near kills it.

Colophon:

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Think About It:

  • Win An On Air Gig!:   I think the idea is brilliant. It was brilliant long before shows like American Idol came along, and lots of great broadcasters were discovered this way.

  • Dear CHR Program Director:   Unless your station is owned by the makers of Tylenol, Advil, or Bayer, you've got a problem. It's your processing.

  • Net Marketing:   Opportunities to turn passive listeners into active ones abound. But we miss these opportunities because we are woefully out of date. Or worse, we seize opportunities and then fail to follow through.

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