Date Posted:
06 | 21 | 04

Devalueing The Industry

Voicetracking devalues the industry.

Serving as a jukebox devalues the industry.

Using lame-ass on air names like Ed Zeppelin and Mary Krismas devalues the industry.

Conducting contests that have no real winners devalues the industry.

Having listeners in Topeka Kansas competing with listeners in Pittsburgh Pennsylvania devalues the industry.

"Playing 12 minutes of commercials every hour devalues our industry. 16 damn near kills it."

Allowing your radio station to lose its local flavor devalues the industry.

Accepting any excuse for why your radio station isn't the most entertaining option on the dial for the demographic you consider to be your core devalues the industry.

Dumbing down on-air content for any reason devalues the industry.

The idea that "it worked in Tampa so it's gotta work here" devalues the industry.

Playing 12 minutes of commercials every hour devalues our industry. 16 damn near kills it.

Colophon:

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Think About It:

  • The Downfall Of Radio Is The Downfall Of Man:   Eventually, radio will either be wiped out by the internet or it will merge into it. The determining factor will be the strength of each individual radio station's content at the point in time when AM and FM radio listenership truly collapses.

  • A Pig On A Seesaw:   There is absolutely nothing wrong with radio. The transmitters still work. Car radios still work. Clock radios still work. The radio in the lobby of your dentist's office still works too. All of this equipment is functioning perfectly. 100% A-OK. Trust me. I checked.

  • Bottoms Up!:   I'm not saying the Japanese are better. I'm saying a system of top-down management is worse. And that is exactly what deregulation brought to radio.

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