Net Marketing

If you are a PD today, ask yourself: "Why does my morning show not have a blog?" Hell, why doesn't every member of your airstaff have a blog? It can be a place for them to write thoughts as simple as what time to listen for a bit, a song, a contest... whatever. Updating a blog can take less time than writing an email.

And for that matter, why are your airstaff's web pages stagnant in the first place. Why should a listener ever come back to a page that is not updated?

For stations who play new music - you know very well that new music is a huge asset and it is the enemy, both at the same time, Why not give your MD a page on your website, updated weekly, that plugs whatever new music you're playing. Anything you can do to familiarize those records is a huge benefit.

Isn't that common sense?

Opportunities to turn passive listeners into active ones abound. In my bleary eyed sleep deprived state I've just thought of two. But we miss these opportunities because we are woefully out of date. Or worse, we seize opportunities and then fail to follow through. Oh, that's the worst offense!

There's no faster way to prove to your P1's that you're inept than to not follow through. It all goes back to attention to detail.