Date Posted:
09 | 28 | 03

Are You Mediocre?

A colleague who knows I appreciate this sort of thing passed along the following quote today:

"Mediocre advertising is bad for any business. It defines you as a mediocre company. And you spend money to do it - money that any business could clearly better allocate."

- Kenneth Cole.

Consider that from a radio perspective.

"Mediocre advertising is bad for any business. It defines you as a mediocre company."

Your imaging is your advertising.
Is it mediocre?

Your promotions are your advertising.
Are they mediocre?

Your remotes are your advertising.
Are they mediocre?

YOUR STATION *IS* YOUR ADVERTISING.
Are you mediocre?

Colophon:

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Think About It:

  • Skimmer DIY Options:   Don't rely on your employer for airchecks. Take ownership of your career with this relatively simple DIY advice for recording your own shows - or rolling tape on someone else's.

  • Lend Me Some Sugar (I Am Yo' Neighbor):   The squeaky voice of my G.M. was booming through the building with a tremble of honest-to-god panic. "How did this HAPPEN?" ...OK, the 'how it happened' part is pretty obvious... but still...

  • Hobbies:   If only I could make a career out of my hobbies... ...oh, wait.

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