Date Posted:
09 | 28 | 03

Are You Mediocre?

A colleague who knows I appreciate this sort of thing passed along the following quote today:

"Mediocre advertising is bad for any business. It defines you as a mediocre company. And you spend money to do it - money that any business could clearly better allocate."

- Kenneth Cole.

Consider that from a radio perspective.

"Mediocre advertising is bad for any business. It defines you as a mediocre company."

Your imaging is your advertising.
Is it mediocre?

Your promotions are your advertising.
Are they mediocre?

Your remotes are your advertising.
Are they mediocre?

YOUR STATION *IS* YOUR ADVERTISING.
Are you mediocre?

Colophon:

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Think About It:

  • Got Any Change?:   It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.

  • EEO / EOE / EIEIO!:   Let an EEO / EOE ad serve as a reminder to build your industry network. SOMEBODY got that job after all. Maybe that somebody could have been you.

  • Opportunities Exist:   Opportunities are out there. It's your job to find them. Once you get started thinking this way, the whole process becomes easier. Also, taking the initiative helps your own ego as you feel more in command of your career and your future.

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