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09 | 28 | 03

Are You Mediocre?

A colleague who knows I appreciate this sort of thing passed along the following quote today:

"Mediocre advertising is bad for any business. It defines you as a mediocre company. And you spend money to do it - money that any business could clearly better allocate."

- Kenneth Cole.

Consider that from a radio perspective.

"Mediocre advertising is bad for any business. It defines you as a mediocre company."

Your imaging is your advertising.
Is it mediocre?

Your promotions are your advertising.
Are they mediocre?

Your remotes are your advertising.
Are they mediocre?

YOUR STATION *IS* YOUR ADVERTISING.
Are you mediocre?

Colophon:

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Think About It:

  • The Arbitron Game:   We aren't in the business of entertaining. We're in the business of Arbitron diary manipulation. And what's the best way to manipulate diaries over the long term? PASSION.

  • It's Not 'Who You Know':   The dreaded "box" of demos is your enemy. The phone is your friend.

  • Bored Bored Bored:   When I was a kid, there was no MTV. No satellite radio. No mp3's to trade by instant messenger. No iPods or internet radio... there weren't even music videos for chrissakes. Video didn't kill the radio star. WE did, by failing to evolve.

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