One person can change a radio station. One radio station can change a market. One market canchange the future of commercial radio. You are that person. And, frankly, why shouldn't you be?
You should be - because the majority of what poses as programming on commercial radio in the
United States is pathetic. And you know it. And so do I. We can do better than that. In fact, we
are better than that. We're better than liner cards. Better than voicetracked dayparts. Better than
a beamed in morning show. Better than 13 songs an hour. We're better than a six minute stopset
followed by a song so boring that the station might as well have played nine straight minutes of
spots. In fact, we're much better than a playlist littered with safe recurrents and burnt gold. We're
better than lame imaging copy. And better than sweepers overloaded with SFX. We're better than
bullshit slogans. Better than a 250 song library in a gold format. We are better than that. We will
remind colleagues that they are better than that. We will because we care. Because we love radio.